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Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele, "Consumer Behaviour: Applications in Marketing (3rd edition)"
ISBN: 1473919509 | SAGE Publications Ltd; 3 edition (November 10, 2016) | EPUB | 366 pages | 7.34 MB
ISBN: 1473919509 | SAGE Publications Ltd; 3 edition (November 10, 2016) | EPUB | 366 pages | 7.34 MB
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.
